Copyright © 2010 Journal of Media Business Studies. George Sylvie, Seth C. Lewis, and Qian Xu, “Values in Nordic Newspaper Editor Decision-Making, ” 7(2):xx-xx (2010). VALUES IN NORDIC NEWSPAPER EDITOR DECISION-MAKING

ABSTRACT The study shows that Nordic daily newspapers—like their American peers—will have to change their content to conform more to the tastes of readers or—at the very least—find a more reader-friendly way to present the news. The authors compare national surveys of Nordic and U.S. editors charged with the practical aspects of choosing, justifying, editing, and publishing the news. In a search for values that underlie decision-making styles, the study uncovers five style predictors: gender, newspaper size, and journalistic values. Audience-related values, although not significant predictors, do find a home among Nordic editors, in contrast to U.S. editors. The findings, while suggesting managerial tools that newspaper editors can use, also indicates no global, overarching management style would be appropriate in tackling industry ills